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Hoping That Social Media Will Fix Crappy Banner Ads
Long live the banner ad: it has managed to survive not only the dot com bubble but also Facebook’s IPO. Yet few admit to wishing to perpetuate its existence. Talk of ‘social advertising’ usually...
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What Yahoo Will Do with Tumblr
With the news that Internet behemoth Yahoo will buy blogging and content platform Tumblr for $1.1 billion in cash has many analysts, including this one, wondering what will happen next. Yahoo clearly...
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Google and Social Advertising: Still Not Facebook, But That’s OK
This afternoon I was asked to give comment to a Time magazine reporter on Google’s recent decision to start personalizing some ads in its network — namely, that you will start to see Facebook-like...
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What an Expensive Journalist Is Expected To Do These Days
Yesterday’s news that Yahoo poached famed New York Times tech columnist David Pogue had several analysts and PR people thinking what his new role will most likely entail. CrunchBase Information David...
View ArticleFirst Instagram Ad Goes Live with Michael Kors Watch
Today’s first paid Instagram photo went live. And there are more angry comments than good. (Thanks to social media pal Jane Ko for her tweet.) First instagram ad goes live feat @MichaelKors – more...
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Don’t Hate on Mozilla for Selling Ads
This week’s news that Mozilla was going to start selling ads that will appear in the tiles of a new tab or page on Firefox had a lot of industry watchers wondering if the non-profit association intent...
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